![]() He's the author of several books on scent, including Perfumes: The Guide and The Secret of Scent, and is the subject of Chandler Burr's 2003 book The Emperor of Scent. Coming up, he'll be part of a team in Biomedical Engineering at MIT, headed by Professor Shuguang Zhang, to develop an artificial nose made with natural receptors as part of DARPA's just-launched RealNose program. ![]() His work on olfactory reception and the prediction of what a particular molecule will smell like has led to an interesting line of work: designing new fragrances and flavor molecules, as part of the firm Flexitral, where he is CTO. Perfumes the Guideby Luca Turin and Tania Sanchez LUCA TURIN The shifting shape of fragrance 1918-2018 European perfumery had started in earnest around the turn of the twentieth century, and developed apace with the discovery of aromachemicals: coumarin, vanillin, cyclamen aldehyde, the great nitro musks. (This is in opposition to the shape theory of smell, which imagines smelly molecules fitting into conveniently shaped receptors in our noses.) He's a leading proponent of the vibrational theory of smell - the idea that when our noses pick up a scent, we're reacting to the vibrational properties of the molecule we're smelling. ![]() Biophysicist Luca Turin studies the science of smell. ![]()
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